Saudi Arabia Launches Welcome Identity for 2026 Hajj Pilgrims
Key Takeaways
- A unified welcome identity for pilgrims has been launched by the Ministry of Media’s Unified Media Operations Center for Hajj.
- The is a collaboration between the Ministries of Hajj, Culture, and the Saudi Tourism Authority.
- It provides a standardized visual and media framework for all government entities serving pilgrims.
The Unified Media Operations Center for Hajj at the Saudi Ministry of Media has unveiled a new unified welcome identity for pilgrims, developed in partnership with the Pilgrim Service Program.
The represents an integrated effort by the Ministries of Hajj and Umrah, Culture, and the Saudi Tourism Authority to enhance the experience of those visiting the Two Holy Mosques for Hajj.
The unified welcome identity is designed to standardize media and awareness messages directed to pilgrims from the moment they arrive in the Kingdom.
It establishes a cohesive visual and media framework to be adopted across all communication platforms, reflecting the Islamic and humanitarian values underpinning the Hajj and Umrah system.
According to the Unified Media Operations Center, the identity serves as an approved reference for all government agencies participating in the Hajj season.
It encompasses diverse visual and media applications deployed at entry points, facilities, digital platforms, and in media content.
This launch is a unified, welcoming face of the Kingdom to the millions of pilgrims who arrive annually for Hajj and Umrah.
